Cantabria Labs and Real Madrid Team Up for Skincare
Cantabria Labs, in its commitment to extend skin healthcare, has closed a sponsorship agreement with Real Madrid. The agreement, initially signed for three years and with a global scope, includes the men’s and women’s teams and is focused primarily on promoting the Cantabria Labs brand and the properties of its HELIOCARE, ENDOCARE and ELANCYL lines.
With the Real Madrid fanbase and family it is impossible not to believe, fight and pursue…
“At Cantabria Labs our goal is to protect skin to celebrate life. Our partnership with Rafa Nadal has given us insights into the way sports values can combine with health values to produce better habits. With Real Madrid we will not only multiply our impact but its team values also say a lot about us as a company. Being number one requires a nonconformist, courageous and collaborative mindset that matches our traditional values of innovation, enterprise and engagement. Teaming up with Real Madrid anchors us in excellence, bolsters us in our enthusiasm and allows us to share it with more people. With the Real Madrid fanbase and family it is impossible not to believe, fight and pursue…in short, to keep being what we are, successful dreamers,” said Cantabria Labs general director and chief executive, Susana Rodríguez, at the signing of the agreement.
Being number one requires a nonconformist, courageous and collaborative mindset that matches our traditional values of innovation, enterprise and engagement.
“For a family firm like Cantabria Labs, teaming up with Real Madrid is a dream come true. Our company’s backstory is the realisation of two people’s dream to take skin healthcare to a whole new level. Today, there are more than 1,000 of us in Cantabria Labs around the world upholding that ambition and desire to improve every day in order to keep growing,” added Cantabria Labs president, Juan Matji.
We know we have the best partners in them.
“We are thrilled with the arrival of the Cantabria Labs family because of the many values we share. They are also leaders in the dermatology prescription market, so we know we have the best partners in them,” said football legend Emilio Butragueño.
Cantabria Labs has been growing off the back of its unique innovations and technologies. With the support of health professionals, the Spanish company has hit milestones such as the discovery and development of oral sunscreen more than 25 years ago, a market where it is the leader in Europe.
Real Madrid is the world’s most valuable football club, having accumulated 117 years of history, some 100,000 members and close to 300 million followers on social networks. Cantabria Labs can see itself reflected in the collective greatness Real Madrid delivers time and time again through its quality, effort and ambition. With this agreement, Cantabria Labs will step up its profile and brand renown to promote skin health and enable more people to keep on celebrating life.