The Spanish pharmaceutical company Cantabria Labs, together with the Real Madrid Football Club, launches its #TrainYourSkin campaign, which aims to raise awareness worldwide about  the importance of caring for skin health.

Cantabria Labs takes care of the skin of the players of Real Madrid, and together  with the men and women’s football teams will take its skin and healthcare message to the world.

“Cantabria Labs’ mission is to improve people’s health and quality of life. The launch of this spot is one more exciting step towards meeting new challenges and continue working  with scientific evidence and healthcare professionals towards this goal. We are happy to be able to do this with  Real Madrid, a club with which we share many values of teamwork and dedication: they represent a unique partner and speaker for such an important message”, says Susana Rodríguez, CEO and General Manager of Cantabria Labs.

The initial launch of this new campaign, “Train Your Skin”, features a number of  different audiovisual elements . The main spot of the campaign can be found as of today on the digital channels of both Cantabria Labs and Real Madrid, as well as on social media. The parallelism between Real Madrid and Cantabria Labs can be found in the concept of “train”, which explains how training can be used to achieve success and healthy skin.

Last July, Cantabria Labs announced its global sponsorship agreement with Real Madrid for an initial period of 3 seasons. Together they will collaborate on awareness campaigns for  health care and the importance of healthy sun exposure, as well as the promotion of the Cantabria Labs brand and the properties of its HELIOCARE (photoprotection) line for the Real Madrid men  and women’s teams, and ENDOCARE (facial care) and ELANCYL (body care) for its women’s team.

The Spanish pharmaceutical laboratory has grown through innovation and unique patented technologies. With the support of healthcare professionals, Cantabria Labs  has set milestones, including for example with the discovery and development of oral sun protection more than 25 years ago, a market in which it is world leader.

Real Madrid is the most valuable football club in the world, with 117 years of history, around 100,000 members and 300 million followers on social networks. Cantabria Labs recognizes itself in the collective greatness that Real Madrid repeatedly achieves through its excellence, hard work and dedication. With this agreement, Cantabria Labs will increase its visibility and brand recognition to further promote dermatological health and thus enable more people to continue celebrating life.